Paul Phillips once described one of these websites-Kenny Z’s CD List-which he first stumbled upon in 1994. For every website on the top 100 list that you come across on a daily basis, there are hundreds of thousands of websites with far less attention serving some small, niche purpose. It’s nearly impossible to get an accurate count, but by some estimates, there are over a billion websites (maybe close to two billion). And the differences are profound.” That’s what he called the Long Tail.īut the Long Tail applies to content on the web more generally. Now, with online distribution and retail, we are entering a world of abundance. Not enough shelf space for all the CDs, DVDs, and games produced,” Anderson argued, continuing, “This is the world of scarcity. “Hit-driven economics is a creation of an age without enough room to carry everything for everybody. In it, Anderson argued that the widespread and limitless distribution potential of the Internet made it possible to commoditize and make a profit from niche, small-market products with much smaller audiences than mainstream, brick and mortar retailers. It was written by technologist and TED founder Chris Anderson. Seen from the right angle, it’s true now as well.Ī decade after that article came out, another article was published in Wired entitled “The Long Tail.”. “There’s a staggering amount of uselessness all over the Web,” read one article from Wired from 1996. In the beginning, the web was going to do, well, nothing at all really. He built his own useless site to catalog it. When Paul Phillips the web is at its best when its being useless he did the only thing he could think of.
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